{"id":38,"date":"2025-09-01T15:36:30","date_gmt":"2025-09-01T15:36:30","guid":{"rendered":"https:\/\/kontra.az\/en\/?post_type=project&#038;p=38"},"modified":"2025-09-05T11:33:00","modified_gmt":"2025-09-05T11:33:00","slug":"branding-and-naming-for-a-tech-news-website","status":"publish","type":"project","link":"https:\/\/kontra.az\/en\/projects\/branding-and-naming-for-a-tech-news-website\/","title":{"rendered":"Branding and naming for a tech news website"},"content":{"rendered":"\n<p>The goal of this branding project was to create a modern and relatable visual identity for a media platform delivering technology news.<\/p>\n\n\n\n<p>The brand\u2019s visual language highlights both the innovative side of technology and the everyday relationship people have with it.<\/p>\n\n\n\n<p>For the logo, the client requested a combination of symbol + text. This allowed the symbol to work on its own, while also making the brand name easily recognizable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/cover-1024x640.webp\" alt=\"\" class=\"wp-image-365\" srcset=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/cover-1024x640.webp 1024w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/cover-300x188.webp 300w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/cover-768x480.webp 768w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/cover-1536x961.webp 1536w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/cover.webp 1813w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Naming<\/h2>\n\n\n\n<p>When choosing a name for the brand, the main goal was to clearly express its field of activity while also sounding modern, innovative, and appealing to the local market. That\u2019s how the name <strong>\u201cTechneo\u201d<\/strong> was created.<\/p>\n\n\n\n<p>The name combines two words:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cTech\u201d<\/strong> \u2014 stands for technology, information, innovation, and modernity.<\/li>\n\n\n\n<li><strong>\u201cNeo\u201d<\/strong> \u2014 from Greek origin, meaning \u201cnew.\u201d<\/li>\n<\/ul>\n\n\n\n<p>The name is short, clear, and memorable. Its simple phonetic structure makes it easy to use in mobile and digital environments, while also being well-received by local audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/logo-1-1024x418.webp\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/logo-1-1024x418.webp 1024w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/logo-1-300x123.webp 300w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/logo-1-768x314.webp 768w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/logo-1-1536x627.webp 1536w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/logo-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Color Palette<\/h2>\n\n\n\n<p>The Techneo brand is built around shades of red, black, and gray. The choice reflects its tech-oriented identity while creating a visual language familiar to local users.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Red tones<\/strong> \u2013 The brand\u2019s main color. In Azerbaijan, red is often linked to technology. It creates familiarity while symbolizing energy, dynamism, and movement.<\/li>\n\n\n\n<li><strong>Black and gray shades<\/strong> \u2013 Provide contrast with red, ensuring visual balance. They also add a modern and professional look.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/colors-1-1024x576.webp\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/colors-1-1024x576.webp 1024w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/colors-1-300x169.webp 300w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/colors-1-768x432.webp 768w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/colors-1-1536x864.webp 1536w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/colors-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Typography<\/h2>\n\n\n\n<p>The main font chosen for the branding is <strong><strong><a href=\"https:\/\/fonts.google.com\/specimen\/DM+Sans\" target=\"_blank\" rel=\"noopener\">DM Sans<\/a><\/strong><\/strong>. With its modern and functional structure, it strengthens the brand\u2019s tech-oriented identity. This highly readable sans-serif font works well across both web and mobile platforms.<\/p>\n\n\n\n<p>The different weights of DM Sans allow for a clear visual hierarchy in text. It balances style and readability, especially in headings, numbers, and informational blocks. This font adds both simplicity and professionalism to Techneo, completing its modern visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/typography-1-1-1024x609.webp\" alt=\"\" class=\"wp-image-369\" srcset=\"https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/typography-1-1-1024x609.webp 1024w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/typography-1-1-300x178.webp 300w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/typography-1-1-768x457.webp 768w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/typography-1-1-1536x914.webp 1536w, https:\/\/kontra.az\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/typography-1-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The goal of this branding project was to create a modern and relatable visual identity for a media platform delivering technology news. The brand\u2019s visual language highlights both the innovative side of technology and the everyday relationship people have with it. For the logo, the client requested a combination of symbol + text. This allowed [&hellip;]<\/p>\n","protected":false},"featured_media":363,"template":"","project_category":[9,8],"class_list":["post-38","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-content-marketing"],"_links":{"self":[{"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/project\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":7,"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/project\/38\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/project\/38\/revisions\/983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/media\/363"}],"wp:attachment":[{"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/kontra.az\/en\/wp-json\/wp\/v2\/project_category?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}